Click Commerce: Retail Tech

It is difficult to compete with any type of developing tech in the retail world. There are ecommerce businesses that are outselling their physical equivalent, and this is due to how we purchase items in the 21st century. It is far easier to do it from the comfort of your own home and make a few clicks and wait for your item to be delivered to your doorstep. It is just a much more convenient way of buying items over traveling to a store and queuing up to buy for your items, not to mention the personal frustrations we all carry with us when we go shopping! So what is the answer for the retail store? Is there any type of business tech that we can take with us to make our customers shop with a bit more ease?
Start An App

Apps are an integral part of any business, store or otherwise. The interactivity of apps is used to the nth degree on TV shows, live events, and advertisements. This is one way to give your customers’ shopping experience a jolt. Having an app which gives customers the idea of what they can purchase before they physically purchase it eases the usual shopping frustrations, and if they can pay for it before heading into the store, it makes the employees’ lives easier and reduces waiting times which increases productivity. It makes so much logical sense.
Have “Floating” Members Of Staff

There are many members of staff that are stationary at the checkout, and there is nobody on hand to help the customer when they need some. Having staff “circle the perimeter” for advice but also for payment can make life easier for people. Carrying mobile credit card terminals for easy payment is a great way to reduce queues and to highlight the interactivity between customer and shop assistant. This, of course, depends on the type of store you run. It wouldn’t work in a massive department store where there are hundreds of customers, but in a homelier store where numbers are smaller, such as a furniture or bathroom store, this can help to ease congestion.
Let The Customers Scan Their Items En Route

This is one approach that is really working in bigger department stores, where customers have a scanner attached to their shopping cart and scan the items as they go. Then they go to a specialized payment area and pack their shopping and go. This works in many ways for a business. The first way it really helps is the reduction of customer queries on price, which could be mislabeled due to human error, helping the staff to get on with other duties. The second way this helps is that customers are less reliant on these staff members, which means you could potentially use less staff, saving you money in the long-term.
User-friendliness and ease of buying are the two factors that make up the customer shopping experience, and these are some technological approaches that could give your store a major transformation and help you to compete with online businesses.

Being Smart With Technology In Business


Being smart with technology isn’t about becoming an advanced IT firm or shedding company profits on the latest, most expensive gear. Being smart with technology is about looking at the hardware, software and methods your business employs within its day to day operations and seeing whether you’re open to threats, failures or outdated procedures. In this modern age, we’re all entirely dependent on technology from both the consumer and the business end. Your company’s precious data and details rely on a secure line of defence in terms of the tech you use and how you use it, so here are some ways to ensure that your business is being smart with its technology.


Check your software is secure.
The vast majority of business vulnerabilities, when it comes to the precious data or details you want to protect from external threat, do not lie in the expensive and well-tested security systems you’ve put in place to protect your technology. A business’ vulnerabilities lie in its employees and the way in which they use technology to the same extent that it lies in the physical security measures you put in place.

Software with faults or broken security procedures could be used to breach your business’ security, so you might want to consider a company which could help test to ensure your software isn’t faulty over at https://www.qasymphony.com/blog/functional-testing-types/. It only takes one poorly trained employee or one glitch in a poor piece of software to expose your business’ data to an external threat.


Keep your website secure.
On the same line of thought as the previous point, your business should be striving to keep its website - virtual “front of house” - secure too, as this will turn into a target the bigger your company becomes. Very basic security procedures should involve strong and impossible-to-guess passwords, as suggested over at http://www.senatechno.com, and this also applies to the internal online system your business may use for employees.

Using a non-existent word as a password is something that nobody could ever guess, unlike your birthday or favourite sport. Training your workers is key here, because, as mentioned on https://www.yourreadybusiness.co.uk, the people working at your company are the people likely to be scammed or targeted for the passwords they may use on the company’s system.

Store data safely.
Technology is useful for more than just typing out documents and filing reports. All this important, profitable data you’re passing around becomes vulnerable and prone to risk as soon as you fail to back it up and store it in multiple locations, as explained on http://blog.maytech.net. Using a storage solution such as the cloud, perhaps, is a great way to ensure your business has a plan B should something ever happen to the data you store on servers at the premises.

You still need to encrypt highly-sensitive data.

Whilst your employees may be trustworthy, that doesn’t mean they wouldn’t be prone to accidentally breaching or leaking data. As suggested on https://www.loanme.com, it’s important to restrict the majority of employees from accessing data at the top of the chain which could damage or potential ruin the business if it was ever lost or stolen.