Plan Perfection: The Art Of The Website

Websites are almost like shop windows in this day and age. Many companies don’t even have physical addresses anymore. They are an ultimate source of knowledge, expression and a main consumer outlet. The creation of a website, for whatever means, is not easy. Start up businesses usually make key mistakes in their construction as do individuals who are setting the website up for other means. The key to a great website is proper planning. As the old saying goes, if you if you fail to plan, you plan to fail.

First you need to pick the perfect creation tool. You don’t need to do this if you are using a web developer because they can do it for you, but if you want to do it yourself you need to give it careful consideration. Dreamweaver is a great platform that has been tried and tested over the years, there are also Dreamweaver training classes which can help you make the most out of the platform. Getting professional insight can be the difference between an amateurish website or an expertly grafted one.

You need to plan the layout, keep it simple. If your website leads to many dead ends and forces visitors to click through many meaningless links they may just exit and go straight to a competitors website. You need to keep it clear and simply, with well defined headings that actually take people to relevant content and information.

If you are planning to use a transaction system on your website you need to consider how you’re going to do it. You can build your own, which can be tough or ponder using a paypal based system to get you started. Consider the customer here, there should be a few different payment options to suit their needs.

You also need to plan your content. Don’t launch your website without having content ready to go live, otherwise it will just be a shell. This is significant if you’re creating a blog or information based website but also applies to all kinds of websites. Content is huge in the success of your website, so spend time on it. You can even get someone else to help you write the content if there is going to be a lot of it. There are hundreds of freelance content writers who would do it for great rates. Check freelancer for more information.

Search engine optimisation is also another key aspect to look at in the creation of your website. If nobody can find it or see it then they aren’t going to come to your site and buy your products or read your blog. You need to ensure your content is wide and varied, as this is key in any kind of search engine optimisation. The more content you have the easier it is for people to get hits on your website. Plan this process before going live. When it all releases in sync it makes for a smoother launch. Google Analytics will help you work out what works and what doesn’t, so once you’ve launched make sure you check up on where you traffic is coming from to improve your results.

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