Pay per click advertising is also one of the most popular ways to monetize your blog or website. This actually a marketing strategy that placed by search engine and online marketer that hope for increasing traffic and increasing number of customer that will lead them to greater profit. You can use this for your advantage.
Pay per click advertising work when you place a code that later will display itself as an ad in your website or blog. The ad itself should be relevant to the theme of your website so if your web talks about coffee, than the ad will be something that has the connection with coffee such as coffee bean product, coffee grinder, coffee machine and so on. The visitor of your website will see this ad and if they are interesting in the product /service on the ad and want to know more about it, they will click it. When someone clicks the ad, you will receive the money, hence the name of pay per click.
There is also another strategy to monetize your web that work similarly like pay per click. It is called cost per impression advertising. The basic idea of this strategy is same as pay per click, where an ad is placed on a website (a website with the relevant theme) and the website owner will get pay for every time the ad is displayed by the visitor.
Using both strategies to monetize your web can help you to generate more income. But you need to make sure that you keep working on quality content that will bring more traffic to your site in the first place. You also don’t need to stuff so many ads ad into your website, which will make it too crowded and less enjoyable. Be efficient with the ad that you are going to display and enjoy the result.