When you start out with a new website for your online business, life seems full of endless possibilities. With hard work and a little bit of luck, you see no reason why you cannot make a success of your idea - and your launch day is a fantastic occasion that will set you up for many years to come.
But for many newcomers to the online business world, it fast becomes apparent that things aren’t working as you would wish. The interest just doesn’t arrive, and it is easy to get discouraged and feel like you are a failure.
However, you should not despair. The chances are that you are making some typical mistakes - the same errors that many others have done in the past, and will again in the future. These common causes for an underperforming website can be fixed quickly enough, so take a look at this list and address your issues - you should be able to turn things around.
You have forgotten about mobile
These days, it is essential that you design your website, so it is mobile friendly. Considerably more than half of all searches are performed via a smartphone or tablet, and search engines are now penalising sites that aren’t ‘mobile responsive.’ Your best bet here is to find a web design agency that can help you make your site mobile-friendly, and ensure you are passing the mobile requirement tests from the likes of Google.
Your site is too slow
The modern website user expects your website to load in less than two seconds. While you have a little more leeway than this, it is critical that you ensure fast loading times and keep running page speed insights if you want to avoid a drop in sales and visitors.
You don’t have a point
All websites need a reason to exist, and that reason needs to be transparent to your customers. The trouble is, it’s easy for newcomers to the online world to forget this. Take your blog content, for example. If you cover all subjects from business tips to relationship advice, your audience will be as scattergun as your approach. And when people turn up to your site they will be unsure of the reasons for its existence. In the vast majority of cases, you will find your performance improves dramatically by servicing a particular niche.
Targeting the wrong people
Moving on from our last point, now you have a niche, ensure you are targeting the right people. The simple truth is that if the wrong people are finding your site, the fewer sales, you will make. The solution is to ensure you are checking your analytics and find out as much as possible about your audience. If they aren’t the type of person that will buy a product or be interested in your content, you need to start targeting other demographics.
Finally, ensure your SEO is up to scratch. As it is an ongoing process, it might be worth your while outsourcing your SEO to a professional, who will be able to do a much more professional job than you. It will also free up your time to focus on doing more profitable tasks, such as drumming up business.