Click Commerce: Retail Tech

It is difficult to compete with any type of developing tech in the retail world. There are ecommerce businesses that are outselling their physical equivalent, and this is due to how we purchase items in the 21st century. It is far easier to do it from the comfort of your own home and make a few clicks and wait for your item to be delivered to your doorstep. It is just a much more convenient way of buying items over traveling to a store and queuing up to buy for your items, not to mention the personal frustrations we all carry with us when we go shopping! So what is the answer for the retail store? Is there any type of business tech that we can take with us to make our customers shop with a bit more ease?
Start An App

Apps are an integral part of any business, store or otherwise. The interactivity of apps is used to the nth degree on TV shows, live events, and advertisements. This is one way to give your customers’ shopping experience a jolt. Having an app which gives customers the idea of what they can purchase before they physically purchase it eases the usual shopping frustrations, and if they can pay for it before heading into the store, it makes the employees’ lives easier and reduces waiting times which increases productivity. It makes so much logical sense.
Have “Floating” Members Of Staff

There are many members of staff that are stationary at the checkout, and there is nobody on hand to help the customer when they need some. Having staff “circle the perimeter” for advice but also for payment can make life easier for people. Carrying mobile credit card terminals for easy payment is a great way to reduce queues and to highlight the interactivity between customer and shop assistant. This, of course, depends on the type of store you run. It wouldn’t work in a massive department store where there are hundreds of customers, but in a homelier store where numbers are smaller, such as a furniture or bathroom store, this can help to ease congestion.
Let The Customers Scan Their Items En Route

This is one approach that is really working in bigger department stores, where customers have a scanner attached to their shopping cart and scan the items as they go. Then they go to a specialized payment area and pack their shopping and go. This works in many ways for a business. The first way it really helps is the reduction of customer queries on price, which could be mislabeled due to human error, helping the staff to get on with other duties. The second way this helps is that customers are less reliant on these staff members, which means you could potentially use less staff, saving you money in the long-term.
User-friendliness and ease of buying are the two factors that make up the customer shopping experience, and these are some technological approaches that could give your store a major transformation and help you to compete with online businesses.

Being Smart With Technology In Business

Being smart with technology isn’t about becoming an advanced IT firm or shedding company profits on the latest, most expensive gear. Being smart with technology is about looking at the hardware, software and methods your business employs within its day to day operations and seeing whether you’re open to threats, failures or outdated procedures. In this modern age, we’re all entirely dependent on technology from both the consumer and the business end. Your company’s precious data and details rely on a secure line of defence in terms of the tech you use and how you use it, so here are some ways to ensure that your business is being smart with its technology.

Check your software is secure.
The vast majority of business vulnerabilities, when it comes to the precious data or details you want to protect from external threat, do not lie in the expensive and well-tested security systems you’ve put in place to protect your technology. A business’ vulnerabilities lie in its employees and the way in which they use technology to the same extent that it lies in the physical security measures you put in place.

Software with faults or broken security procedures could be used to breach your business’ security, so you might want to consider a company which could help test to ensure your software isn’t faulty over at It only takes one poorly trained employee or one glitch in a poor piece of software to expose your business’ data to an external threat.

Keep your website secure.
On the same line of thought as the previous point, your business should be striving to keep its website - virtual “front of house” - secure too, as this will turn into a target the bigger your company becomes. Very basic security procedures should involve strong and impossible-to-guess passwords, as suggested over at, and this also applies to the internal online system your business may use for employees.

Using a non-existent word as a password is something that nobody could ever guess, unlike your birthday or favourite sport. Training your workers is key here, because, as mentioned on, the people working at your company are the people likely to be scammed or targeted for the passwords they may use on the company’s system.

Store data safely.
Technology is useful for more than just typing out documents and filing reports. All this important, profitable data you’re passing around becomes vulnerable and prone to risk as soon as you fail to back it up and store it in multiple locations, as explained on Using a storage solution such as the cloud, perhaps, is a great way to ensure your business has a plan B should something ever happen to the data you store on servers at the premises.

You still need to encrypt highly-sensitive data.

Whilst your employees may be trustworthy, that doesn’t mean they wouldn’t be prone to accidentally breaching or leaking data. As suggested on, it’s important to restrict the majority of employees from accessing data at the top of the chain which could damage or potential ruin the business if it was ever lost or stolen.

Launch Your Business Right

So, your new business has finally launched after months and months of hard work – planning preparation, researching, investing – and you want to make the beginning of your business as brilliant as the rest of the business’ life. You think about what you should do – a giveaway, a free product to one lucky customer, or... a launch night?
A launch night is becoming increasingly popular with start up businesses, so much so that it seems wherever you look, there is a launch night happening for a new business in town or in the city. Launch nights usually comprise of celebrities attending, free alcohol (including the best wine and the latest fashionable beer), and buffet-style food created by either the restaurant (if that is what launching) or one of the hottest and well known chefs in town. On launch night, it is also usual to have a resident photographer and a few journalists to document the night. Basically, a launch night of a business is used to promote what the business is going to do, and how it is going to do it. This means that a launch night is crucial to not only the beginnings of a business but also to how the business will fare in the market for years to come.
If your business is online, then it may be a wise choice to book a venue for the launch night where everyone will know. It does not have to be a bar, or a pub, it could be a restaurant, a cultural centre or even a popular arts venue. It is not unheard of for business owners to book venues such as cinemas for the launch of their business. You could also even contact other businesses – bigger, non competing ones of course – and ask if they have any space within their buildings to hold a launch night for your business. If you are unsure of how to do this, you could contact someone with Conference Room Management to help you out.
If you do decide to hold the launch night of your business within another company’s office, it is always a good idea to ask the CEO, and employees of that company, to attend your launch. This will mean you have got off on the right foot immediately with people who hold power, meaning your business will get talked about, the CEO will know who you are and what your business does and it could mean instant clients.
A launch night, though, can be a stressful addition to your business. It also costs money. When booking caterers, go for the cheaper choice (sandwiches can never go wrong), buy wine that still looks good on the label but tastes just as nice as the more expensive brand. It is always worth asking venues for a deal in their pricing when booking – most venues will be happy for a reduction as they know people coming to your launch will buy drinks from the bar and will return if they like the venue.

Milking Mobile For All It Has

Mobile devices have completely changed the world we live in, and if you’re not using them in the day-to-day running of your business, then you’re almost certain to be lagging behind the competition. I’m not talking about using your phone to read and reply to emails here. I mean using modern, innovative functions to take your business to exciting new places. Here are a few changes you may want to consider…
Introduce Mobile Payment Options
From Wikimedia

I read a feature not too long ago focussing on a food truck business which was more or less dependent on mobile technology. The company regularly used tablets with mobile credit card processing capabilities as their points of sale, which proved to be faster and more convenient than more traditional POS systems. The business also relied on social media access to let their customers know where the truck would be on a day-to-day basis. If your whole business has a mobile element to it, you should certainly be using mobile tech as an auxiliary.
Equip Your Sales Team
Though a lot of business owners aren’t aware of it, mobile tech can be an incredibly useful tool for contemporary sales teams. With modern smartphones and tablets, mobile sales teams have constant access to productivity and communications tools including simple things like email, as well as scheduling apps and calendars. Various apps will also allow your sales team to deliver presentations, prepare invoices, and take part in various social collaborations. These handy functions of mobile tech keep on growing, so take advantage of it now!
Up with Flexibility, Down with Costs!
From Pixabay

When you boil it all down, the two biggest benefits of mobile technology are flexibility, and a significant reduction in costs. Social media, email and sharing apps all allow you to save sharing information instantly, no matter where you are. A lot of modern businesses are also using the capabilities of mobile tech to eliminate paper altogether from their processes. This is one of the most effective ways for companies to increase their flexibility and efficiency, all the while shaving down overall costs. No matter what kind of niche your business occupies or what your specific goals are, these are two benefits of mobile tech you can’t afford to ignore.
Engage Customers in the Mobile Space with QR Codes
QR codes, those little boxes of pixelated black marks, are now a common sight in modern marketing materials, and one which you should certainly be taking advantage of wherever it will help. Local, physical retail outlets can send out direct mail campaigns with a QR code allowing people to download their mobile app or give them access to digital vouchers. Alternatively, you can link your customers straight to your online store through eye-catching print ads. There are all kinds of ways to leverage QR codes and bridge the real world with digital materials. Find one that suits your business right now!
If you thought you could get by without incorporating mobile tech with your business, I hope this post was a wake-up call!